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To find the number of retail stores in a particular state, use a company's 10K or Annual report. For example, if you are marketing a product that is intended for pet owners, you might consider placing your product at PetSmart or at the world's largest retailer, Walmart. To find the number of PetSmart stores in Pennsylvania, go first to the company's website. Then look for
From there look for
Search the Annual Report or the 10K report for the name of the state, e.g. Pennsylvania.
Product Placement/Distribution is one of the 4Ps of Marketing.
This notion encompasses anything about where consumers buy the product (big box stores, Internet, catalog sales, etc.) to the level of training and expertise sales people possess.
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