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Principles of Marketing

This guide is used as part of an in-class, hands-on exercise for BUS 230.  The purpose of this guide is to provide you with resources that will help you complete your Marketing project. 

The resources are a mix of print and digital formats.  The print resources are available physically in Holy Spirit Library.  The digital resources may be proprietary (available to Cabrini ID holders) or web-based, and freely available. 

When you have a minute, please complete the below survey. Thank you.  

Welcome to Holy Spirit Library

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Anne Schwelm
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Cabrini University
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Radnor, PA 19087