Library Guides: MKT 401 Marketing Research : Target Market

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Explore Census Data
Data.census.gov is the new platform to access data and digital content from the U.S. Census Bureau.

Consumer behavior 2019-2020 by Richard K. Miller
ISBN: 9781577832690
Publication Date: 2019
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Retail business market research handbook 2019-2020 by Richard K. Miller
Publication Date: 2019
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American Buyers by New Strategist Publications (Editor)
ISBN: 9781935114949
Publication Date: 2010-12-01
Best Customers by New Strategist Publications (Editor)
Call Number: HC110 .C6 B47 2010 eb
ISBN: 9781935114871
Publication Date: 2010-11-01
Find household spending on 300+ products and services by age, income, race, residence, etc

Market Research This link opens in a new window
Provides consumer and industry reports on many markets and sectors—from Baby Boomers to Consumer Goods and Information and Technology.
Business Source Complete This link opens in a new window
Business database that provides access to trade journals and business publications.

Statistical Abstract of the United States 2020 by ProQuest; Bernan Press
Call Number: REF RHA202 .P7 2020
ISBN: 9781641433921
Publication Date: 2020-01-13
SRDS Lifestyle market analyst, 2007 : a reference guide for consumer market analysis by Standard Rate & Data Service.
Call Number: REF HF5415.33 .U6 L54 2007
Publication Date: 2007
Demographic, consumer, and lifestyle information by geographic area or lifestyle segment.

Subjects: Business, Criminology & Criminal Justice, Leadership, Psychology, Religious Studies, Sociology

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