Library Guides: MKT 401 Marketing Research : Competition and Market Share

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Business Source Complete This link opens in a new window
Business database that provides access to trade journals and business publications.
Market Research This link opens in a new window
Provides consumer and industry reports on many markets and sectors—from Baby Boomers to Consumer Goods and Information and Technology.
Statista This link opens in a new window
Statista is a statistics portal that provides current data on advertising, consumer goods, etc. Ready made tables are available for downloading.

Subjects: Business, Criminology & Criminal Justice, Leadership, Psychology, Religious Studies, Sociology

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