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MKT 365 Advertising: Ad Rates

Ad Rates

Ad rates for magazines, newspapers and business publications can be found in SRDS or Standard Rate & Data Service.  

Some publications also have their ad rates available on their websites. Find these through Google by searching the Name of the publication and "Media Kit" or "advertising rates."

Google Web Search

Broadcast Ad Rates & Data

Broadcast ad rates are always negotiated due to different variables: 

  • Time of day (daypart)
  • Length of spot
  • Number of repetitions
  • Size of the expected viewing/listening audience
  • Local vs. national audience
  • How close to airing time the purchase is negotiated
Subjects: Marketing