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Library Links

Reference Desk 610.902.8537

Communications Databases

Business Source Complete This link opens in a new window
This is the go-to database for business information including company profiles and SWOT analyses. Use the Company Profiles menu to search for company reports. Industry reports also available.
Communication & Mass Media Complete This link opens in a new window
This is the premier database for communications and mass media. It covers both professional and scholarly journals.
CQ Researcher This link opens in a new window
CQ Researcher provides in depth coverage of current events and issues. Original reports are searchable or browsable by topic or date.
Credo This link opens in a new window
Credo is a collection of 700+ reference sources. You can search everything in the Credo library, search only a specific subject, or search within a single reference source.
New York Times This link opens in a new window
Full text access to the New York Times 1980 - present. Pictures are not available. You can browse by date or search by topic.

Richard K. Miller Associates Market Research
Current and archival publications about various consumer sectors.
Nexis-Uni
A huge selection of world news papers and outlets, along with legal research and SEC document filings.

Books

Survey & questionnaire design : collecting primary data to answer research questions by Bourke, Jane, Dr., author.
Call Number: HM538
ISBN: 9781846211874
Publication Date: 2016
The Science of Web Surveys by Roger Tourangeau; Frederick G. Conrad; Mick P. Couper
Call Number: HM538 .T68 2013 Stacks
ISBN: 9780199747047
Publication Date: 2013-04-26
Using Focus Groups in Research by Lia Litosseliti
Call Number: H61.28 .L58 2003 eb
ISBN: 9781441141804
Publication Date: 2003-12-01
Developing a Questionnaire by Bill Gillham
Call Number: H61 .G55125 2007
ISBN: 9781441154866
Publication Date: 2008-01-10